Navigating Growth: Leveraging the 90/10 Rule of Personal Evolution in Entrepreneurship

Let's take a moment and reflect on your business success. Have you ever considered that the key to unlocking your business's potential lies not just in the strategies you employ but in your personal growth journey? 

I say this so often to my clients and network of entrepreneurs:

The growth of your business is 100% a reflection of your personal growth. If you are not growing, it won't.

This insight is not just a piece of advice; it's a principle I live by and encourage other entrepreneurs to embrace. But what does it really mean to say that 90% of business growth is about personal development, and only 10% is about business strategy?

Personal development is the bedrock of successful entrepreneurship. I want to help you explore how your personal growth directly impacts your business and why dedicating a significant part of your efforts to personal development can lead to unparalleled success.

The Foundation of Success: Personal Growth

My journey and experiences as an entrepreneur coach have shown me that the essence of true success in business is deeply intertwined with personal development. It's about becoming a leader who is authentic, true to their vision, and continuously evolving. This journey is comprehensive, encompassing mindset, emotional intelligence, leadership skills, and resilience.

The Power of Reflection

Reflect on the idea the concept that the growth of your business is reflective of your personal growth. Your business's successes and challenges mirror your personal development journey. Especially how you respond to each circumstance. Your reactionary tendencies can either hinder or accelerate the growth of your business. You are the one steering the ship, you are in the controlling seat. If you are not optimizing your skills to better navigate your next move, stagnation or overwhelm becomes the result in your life and business.

Stagnation in personal growth can lead to a plateau in business growth, whereas a commitment to personal evolution can catalyze success in your entrepreneurial endeavors.

The 90/10 Rule Demystified

Running my business for over 10 years now, I can pin point each growth spurt I had in building it was due to a personal growth spurt. I have always been doing the inner work to ensure I am my best self in all areas of my life. 90% of my decisions in life and business came from what I believed and thought ws the best possible outcome. I could always figure out how to achieve it, once I was clear on what needed to happen next. That's when I realized business building is 90% mindset, 10% strategy when you want sustainable growth and to continuously serve your clients. 

The reason behind the 90/10 split is straightforward. While business strategies are essential, they are frameworks that can be learned and applied. The real challenge and, simultaneously, the real opportunity for growth lie in the execution—navigated through personal development. This 90% dedication to evolving as a person ensures you are well-equipped to tackle the entrepreneurial journey's inherent challenges.

Personal Development Pillars for Entrepreneurs

1. Mindset Mastery: A growth mindset is non-negotiable. Viewing obstacles as opportunities and failures as lessons is fundamental to building resilience and perseverance.

2. Emotional Intelligence: Understanding and managing your own emotions, as well as those of others, is crucial for effective leadership and relationship-building.

3. Visionary Leadership: Inspiring others with your vision and motivating them to join you in making that vision a reality is the hallmark of great leadership.

4. Adaptability and Resilience: The path of entrepreneurship is fraught with challenges. Being adaptable and resilient is key to navigating these successfully.

Living the 90/10 Rule

As an entrepreneur, committing to your personal development is the first step towards success. Here are actionable strategies to integrate this principle into your life:

  • Invest in Personal Growth Dedicate time and resources to learning and self-improvement, whether through reading, courses, or mentorship. Areas of personal growth include: communication methods, relationship development, spiritual practices, leadership development, health optimization, mindset management, etc. All of it matters to how you show up, pick an area to master this year and see how it will impact your business.
  • Engage in Self-Reflection: Regularly take stock of your experiences, lessons learned, and areas for growth. You can join me in my monthly retrospective facilitated sessions for free if you want to ensure you are reflecting on your progress as you lead your life and business. 
  • Cultivate a Supportive Network: Surround yourself with individuals who inspire and challenge you to grow. You are the average of the 5 people you surround yourself with the most. If they are not in a growth mindset, it's time to up-level your network and find people that will help you grow into who you want to become. 
  • Set Personal Development Goals: Approach your personal growth with the same seriousness and intentionality as your business goals. Don't set a goal longer than 3 months out. The shorter term to achieve the goal the greater your focus on taking action.

Your Path to Authentic Success

As we come full circle, remember that entrepreneurship is as much a journey of personal development, as it is of business growth. Embracing the 90/10 rule is not just about enhancing your business; it's about embarking on a fulfilling journey of self-discovery and authenticity. Your commitment to personal growth is the most significant investment you can make in your business. Because, as I've learned and shared, if you are not growing, your business won't either.

Let's embark on this journey together, embracing personal development as the cornerstone of our entrepreneurial success.


If you are looking to accelerate your growth in business this year and want to leverage my methods of implementing the 90/10 framework, let's get you into one of my coaching containers. Fill out this form and we can assess the best way to start your growth journey together. 

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